Google’s May 2026 Core Update focused on improving search quality by rewarding websites that provide original, helpful, and trustworthy content while reducing the visibility of thin, outdated, or overly AI-generated pages with little value. The update emphasized user experience, content relevance, and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), making it more important than ever for website owners to create high-quality, user-first content, maintain accurate information, and optimize their sites for both search engines and real users.